20 Feb 2013
"Love & Lust" in the US
GlobalNR US Partner Market Probe International conducts major Valentines Day study on behalf of Havas Worldwide. The study was Havas Worldwide’s annual “Love & Lust” survey. It was conducted among a random sample of 2,000 online panelists 18+ in the US and UK (1000 per country). The survey was commissioned in order to evaluate trends and sentiments about love in the digital age, and included a focus on Millennials. The study was commissioned and utilized for a press release which was released on Valentine’s Day, February 14, 2013, and has since been picked up and written about on Mashable. Market Probe International fielded the survey for Havas Worldwide. They provided Havas with assistance in methodology and survey design, programming, hosting, data collection, data processing and tabulations.
Click here for the key findings.