Global NR

25 Jun 2015

Dutch partner Motivaction publishes "Food Atlas" of the Netherlands

Dutch partner Motivaction publishes

How is food choice affected by lifestyle and personal values? Motivaction uses an innovative segmentation model to illustrate links.

The segmentation model "Mentality" was used to examine the different values and lifestyles of Dutch people. The results are portrayed in their "Food Atlas", which illustrates the various food habits of component social groups.


Click here to view the Food Atlas and the original article.

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